MY EXPERIENCE
Sept 2021 - Present
CREATIVE PRODUCER, NIKE
Enthusiastically working to bring NIKE creative campaigns to life collaborating back with internal studios, production companies and incredible talented partners. Key campaigns to date include Air Max and key consumer moments like Holiday or Back to School.
Jan 2020 - Sept 2021
SR. DIGITAL CONTENTÂ PRODUCER, ADIDAS
Autonomously lead North American production efforts for adidas owned digital channels. This included the full 360 approach from briefing to concept and content capture until assets were then activated upon. Responsibilities included developing timelines, project plans, planning resources and ensuring on time and on budget delivery.
June 2018 - Jan 2020
SR. DIGITAL STRATEGY AND CONTENT MARKETING MANAGER, NRG
Oversaw the content strategy and editorial calendar to inform omni-channel acquisition efforts for the NRG brand. Responsible for ensuring a consistent brand voice, and differentiated value position. Consistently worked across a heavily matrixed cross-functional team to deliver engaging and meaningful content that would resonate with key audiences to achieve YoY revenue growth.
June 2016 - June 2018
DIGITAL STRATEGY AND CONTENT MARKETINGÂ MANAGER, NRG
Managed, monitored and optimized all paid media efforts, actively listened on all owned social channels providing listening insights and key takeaways to senior leadership. Regularly engaged with brand promoters, identified influencers and escalated customer concerns for potential brand detractors.
Jan 2016 - Aug 2016
BRAND AND ADVERTISING MARKETING MANAGER, GREEN MOUNTAIN ENERGY
Developed and managed the content strategy for both acquisition and retention efforts, coordinated with affiliate partners and activated community sponsorships.
Nov 2014 - Jan 2016
EXPERIENTIAL MARKETING MANGER, NRG RENEW
Brought to life fully immersive experiences to showcase real-life solutions for real-world sustainability opportunities for like minded Fortune 500 partners including MGM, Starwood, Unilever and Virgin Ltd.
April 2012 - Nov 2014
CUSTOMER EXPERIENCE AND RETENTIONÂ MARKETING ASSOCIATE, RELIANT ENERGY
Identified moments of truth and developed omni-channel experiences to establish customer loyalty and evangelize promoters of the Reliant brand.