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Freelancer

MY EXPERIENCE

Resume Bits: Experience

Sept 2021 - Present

CREATIVE PRODUCER, NIKE

Enthusiastically working to bring NIKE creative campaigns to life collaborating back with internal studios, production companies and incredible talented partners. Key campaigns to date include Air Max and key consumer moments like Holiday or Back to School.

Jan 2020 - Sept 2021

SR. DIGITAL CONTENT PRODUCER, ADIDAS

Autonomously lead North American  production efforts for adidas owned digital channels. This included the full 360 approach from briefing to concept and content capture until assets were then activated upon. Responsibilities included developing timelines, project plans, planning resources and ensuring on time and on budget delivery.

June 2018 - Jan 2020

SR. DIGITAL STRATEGY AND CONTENT MARKETING MANAGER, NRG

Oversaw the content strategy and editorial calendar to inform omni-channel acquisition efforts for the NRG brand. Responsible for ensuring a consistent brand voice, and differentiated value position. Consistently worked across a heavily matrixed cross-functional team to deliver engaging and meaningful content that would resonate with key audiences to achieve YoY revenue growth.

June 2016 - June 2018

DIGITAL STRATEGY AND CONTENT MARKETING MANAGER, NRG

Managed, monitored and optimized all paid media efforts, actively listened on all owned social channels providing listening insights and key takeaways to senior leadership. Regularly engaged with brand promoters, identified influencers and escalated customer concerns for potential brand detractors.

Jan 2016 - Aug 2016

BRAND AND ADVERTISING MARKETING MANAGER, GREEN MOUNTAIN ENERGY

Developed and managed the content strategy for both acquisition and retention efforts, coordinated with affiliate partners and activated community sponsorships.

Nov 2014 - Jan 2016

EXPERIENTIAL MARKETING MANGER, NRG RENEW

Brought to life fully immersive experiences to showcase real-life solutions for real-world sustainability opportunities for like minded Fortune 500 partners including MGM, Starwood, Unilever and Virgin Ltd.

April 2012 - Nov 2014

CUSTOMER EXPERIENCE AND RETENTION MARKETING ASSOCIATE, RELIANT ENERGY

Identified moments of truth and developed omni-channel experiences to establish customer loyalty and evangelize promoters of the Reliant brand.

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