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EXPERIENTIAL MARKETING

Experiential and Partnerships: Image

November 2014 - January 2016

MANAGER, EXPERIENTIAL MARKETING, NRG RENEW

Responsibilities:

  • Assisted in the development of strategic marketing plans with key customers/partners to amplify the NRG Renew brand and drives sales

  • Managed the digital and web presence, including day-to-day content updates for NRG Renew properties

  • Drove cross-functional collaboration and created strong working relationships with all channels including events and sponsorships, PR, legal, branding, marketing channels, sales and product development to deliver superior customer engagement

  • Supported and aided in establishing strong relationships with senior executives to gain alignment on marketing strategy

  • Ensured consistency through all communications and alignment to the overarching NRG brand story 

  • Collected and analyzed market and demographic data to identify trends and potentials, user biases and preferences, and provided recommendations based on findings

  • Provided direction to in-house and external creative teams, fostering and managing relationships with agencies, writers, architects, fabricators, designers, etc.

  • Determined strategic approach, content and level of medium that most effectively met objectives, deadline and budget


Results:

  • Created on-site interactive experience for Necker Island microgrid to educate, inspire and inform Caribbean government officials, c-suite and other influencers on the benefits and cost savings associated with renewables and distributed generation technologies 

  • Assisted in the formation of co-marketing agreements for customers and partners at major Fortune 500 companies, including Cisco, Whole Foods, Virgin Ltd. and Starwood

  • Launched international expansion of NRG Renew into South African market, including brand launch and mass media awareness campaign

  • Developed strategy and executed activation plan for NRG presence at the 2015 Obama Clean Energy Summit, in addition to other priority sponsorships for NRG Renew

Experiential and Partnerships: Experience
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Experiential and Partnerships: Welcome
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Experiential and Partnerships: Welcome
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