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Jordan Brand Creative Guidelines

Agency

Somedays, WWWesh

In tandem with Global Brand Creative Leadership, Geos, and cross functional partners I led the first ever Jordan Brand Creative Guidelines. From narrative, to FoP art direction, branding and type, spatial design and channel best practices - we built a hub to inform just how greatness should show up when it comes to Jordan Brand.

THERESE TRIKILIS

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"SHE IS ALWAYS SOLUTIONS ORIENTED< INCREDIBLY KNOWLEDGABLE, SUPER ORGANIZED, AND SHE KNOWS HOW TO MAKE THINGS HAPPEN. ON TOP OF THAT SHE'S ALWAYS POSITIVE. IT'S SUCH A GAME CHANGER IN STRESSFUL SITUATIONS TO HAVE PEOPLE WHO CAN LIFT UP THE ROOM AND MAKE OTHERS BELIEVE WE CAN ACCOMPLISH OUR GOALS." 

- VICE PRESIDENT, DIGITAL 

© 2025 by Therese Trikilis. 

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