All or Everything

Adding new dimension to the brand, I was proud to be a part of the first Jordan Women's campaign in over a decade. One that pushed boundaries by showing up in her path in a fresh new way.

To do so, we took inspiration from the iconic 1991 campaign featuring Little Richard and remixing it for today’s generation with Niecy Nash playing the new Genie reminding girls everywhere to be brazen and unyielding, that it is OK to push limits, challenge expectations, and refuse to settle - because greatness is never satisfied.